OUR HISTORY
Stritz was officially born in April 2023, a small clothing brand created and managed by a team of young people who embraced the project with great passion. It was born as a bet, as a way to put into practice the knowledge acquired during the university course, but it becomes in all respects a work activity to be carried out with seriousness and passion. Behind this bet there are in fact months of study and sacrifices, as well as the investment of a monetary budget to make the most of. Going back in time, to describe the entire creation process we need to go back to when, purely for fun, we created t-shirts designed by us as an original gift for relatives and friends. We found the creation process particularly interesting and also received a lot of positive feedback regarding the final result. During the creation of these t-shirts we got in touch with suppliers, graphic designers and printers, understanding the process behind the creation of an item of clothing. Thus was born the idea that gave life to this project: a real bet, which over time became increasingly calculated.
Our creative spirit had pushed us to this idea but the feasibility had to be studied.
The first steps were to get as much information as possible about the necessary tax obligations: an organized and continuous economic activity, like this one, requires the opening of a VAT number, a series of costs and tax obligations. We contacted various accountants until we found the most suitable one and with him we analyzed all the expenses to be faced, finally deciding to continue. Having allocated an initial budget for all the fixed costs to be faced, we followed a strategy that allowed us to limit all variable costs as much as possible, with the aim of initially reinvesting the first profits.
Subsequently we continued with the design of the brand, meeting to put together the first ideas. We needed to find a name for the brand and we started from our style: after a few days of discussion we chose the name "Stritz", which is a sort of Italianisation of Street, a short name, easy to memorize and evocative. We started thinking about the first items of clothing, comparing notes and starting to design little by little: in a short time we created a real collection from which we could start. We got back in touch with several suppliers and some printers and started producing product samples, in order to test the quality of the materials and prints. In this way we created relationships with several of them, so that we could use each one for a different need.
In the end we liked the results so much that we decided to go for it definitively.
Born for fun, Stritz immediately stood out for the ambitiousness of his project and the passion with which it is pursued. Stritz is inspired by street culture, which for us is a real lifestyle, capable of highlighting creativity and freedom. The brand's objective is to be able to create a community, in which every individual can feel represented by our values and can feel free to give shape to their own ideas.
Our company mission is to unleash and celebrate creativity through streetwear. We are committed to offering unique collections that express a distinctive style, while providing an opportunity for customization. We want to create meaningful relationships with people, making clothing and creativity accessible to all. We are here to inspire individuality, foster innovation and create an inclusive space where every person can find their own unique way to express themselves through fashion.
Our vision is to become a point of reference in the world of streetwear, recognized for its innovation, authenticity and ability to inspire individual creativity. We aspire to build a global community of fashion enthusiasts who share and celebrate diversity through our brand. We look to the future with the goal of expanding our influence, while maintaining our commitment to creative excellence and authentic connection with our audiences.
